Virgin One Account
Reduced DM pack
The One Account offset mortgage was a complex product and hard to explain convincingly in DM. Cutting the story to its essentials resulted in this dramatically effective mailing. Unbeaten for years, it also picked up Precision Marketing Golds for Best Direct Mail Initiative and Best Financial DM and a Campaign Direct Commendation.
Revised Plans DM pack
This speculatively-created mailing to Planning Consent applicants showed people making big home improvements how a One Account offset mortgage could help. To maximise believability, we commissioned an architect to create the artwork. By bringing the product to life like this, we beat the control by 121%. A Money Marketing Gold winner, the judges commended the pack as ‘best in the category by some distance’.